R. Robert Samples has more than 20 years’ experience counseling major clients, including Fortune 55 companies and others, by providing strategic research on public issues, litigation and media polling.
His expertise brings added value to Solution Center clients in the fields of health care, law, the automobile industry, the airline industry, technology, finance, government and manufacturing.
Samples is probably most recognized for his work as the principal owner and president of RMS Strategies (RMSR)—a major marketing and research firm with offices located in Charleston, WV, Arlington, VA and Cincinnati, OH.
Under his direction, RMSR grew from the local firm he joined as Vice President in 1985 to a respected firm with a prominent presence in the nation’s capital and the mid-Atlantic region. He expanded the company’s services in litigation research and jury consulting, principally in product liability cases. His strategic counseling with clients was instrumental in helping establish RMS Strategies as a well-respected name in research consulting and as a member of the American Society of Trial Consultants.
Samples developed and directed numerous national and statewide media polls including: The Business Confidence Index for the Washington Business Journal, The West Virginia Poll on major policy issues for the Associated Press, WSAZ-TV and the Charleston Daily Mail; The Business Poll on business-labor issues for The State Journal; The Coal Poll on coal and environmental issues; and, The Cable Poll, a national survey for the cable television industry.
Samples organized and led strategic litigation research for clients in major national and regional high-profile lawsuits. His firm built a strong reputation for litigation work, which ranged from change of venue surveys to jury selection, mock juries, mock trials and courtroom graphics.